Outside-In Marketing: Using Big Data to Guide Your Content Marketing by Mike Moran, James Mathewson

Outside-In Marketing: Using Big Data to Guide Your Content Marketing

IBM Press

Mike Moran, James Mathewson

208 pages • missing pub info (editions)

nonfiction business computer science economics informative medium-paced
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Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it--and ignore it. What does work? Customized messages th...

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