Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by Robyn Blakeman, Margo Berman

Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Robyn Blakeman, Margo Berman

240 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE(R) Adoption Drive" program, or the brea...

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