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![Affinity-Group Management - Capturing Elusive Scene Markets by Marc Stickdorn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQzNZcndRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b48f31098c91a43361e9cd33e9149c4356c2de41/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Affinity-Group%20Management%20-%20Capturing%20Elusive%20Scene%20Markets.jpg)
186 pages • first pub 2007 (editions)
ISBN/UID: 9783837001242
Format: Paperback
Language: English
Publisher: Books on Demand
Publication date: 26 July 2007
Description
Web 2.0 is the young generation's window on the world, but the associated well-informed and interacting customers, group-individualism, and a multi-optional society challenge existing management and marketing structures. Nevertheless, Web 2.0 comm...
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![Affinity-Group Management - Capturing Elusive Scene Markets by Marc Stickdorn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQzNZcndRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b48f31098c91a43361e9cd33e9149c4356c2de41/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Affinity-Group%20Management%20-%20Capturing%20Elusive%20Scene%20Markets.jpg)
186 pages • first pub 2007 (editions)
ISBN/UID: 9783837001242
Format: Paperback
Language: English
Publisher: Books on Demand
Publication date: 26 July 2007
Description
Web 2.0 is the young generation's window on the world, but the associated well-informed and interacting customers, group-individualism, and a multi-optional society challenge existing management and marketing structures. Nevertheless, Web 2.0 comm...