Loose Leaf for a Preface to Marketing Management by James H. Donnelly, J. Paul Peter

Loose Leaf for a Preface to Marketing Management

James H. Donnelly, J. Paul Peter

576 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ens...

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