Mastering the New Media Landscape: Embrace the Micromedia Mindset by Rusty Shelton, Barbara Cave Henricks

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Rusty Shelton, Barbara Cave Henricks

192 pages missing pub info (editions)

nonfiction business
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The New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals an...

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