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Scientific Advertising: 21 Advertising, Headline and Copywriting Techniques by Claude C. Hopkins

Scientific Advertising: 21 Advertising, Headline and Copywriting Techniques

Claude C. Hopkins

126 pages first pub 1923 (editions)

nonfiction business informative medium-paced
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Description

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.In this powerful book he explains t...

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