Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy by David S. Williams

Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

David S. Williams

256 pages • first pub 2014 (editions)

informative medium-paced
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Description

Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are respondi...

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