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![Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSllYTWdFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--33e117479649c09fe1820ed6189bd58449fc319c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Switch-%20How%20to%20Change%20Things%20When%20Change%20Is%20Hard.jpg)
320 pages • first pub 2010 (editions)
ISBN/UID: 9780307373878
Format: Digital
Language: English
Publisher: Random House Canada
Publication date: 16 February 2010
Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to St...
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![Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSllYTWdFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--33e117479649c09fe1820ed6189bd58449fc319c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Switch-%20How%20to%20Change%20Things%20When%20Change%20Is%20Hard.jpg)
320 pages • first pub 2010 (editions)
ISBN/UID: 9780307373878
Format: Digital
Language: English
Publisher: Random House Canada
Publication date: 16 February 2010
Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to St...