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238 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, an...
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238 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, an...