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348 pages • missing pub info (editions)
ISBN/UID: 9780805862720
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 May 2008
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used thro...
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348 pages • missing pub info (editions)
ISBN/UID: 9780805862720
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 May 2008
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used thro...
Community Reviews
Content Warnings