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
272 pages • first pub 2005 (editions)
ISBN/UID: 9780761970705
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Publication date: 23 April 2005
Description
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication ...
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
272 pages • first pub 2005 (editions)
ISBN/UID: 9780761970705
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Publication date: 23 April 2005
Description
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication ...