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240 pages • first pub 2001 (editions)
ISBN/UID: 9780471414322
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 05 October 2001
Description
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevita...
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Content Warnings
240 pages • first pub 2001 (editions)
ISBN/UID: 9780471414322
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 05 October 2001
Description
It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevita...
Community Reviews
Content Warnings