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336 pages • missing pub info (editions)
ISBN/UID: 9780844231013
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 February 1966
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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336 pages • missing pub info (editions)
ISBN/UID: 9780844231013
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 February 1966
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Community Reviews
Content Warnings