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![Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBM0tCR2c9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--aa3058f71f84586961058cb6b53fe58676c74a98/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%203.0-%20From%20Products%20to%20Customers%20to%20the%20Human%20Spirit.jpg)
208 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that ...
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![Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBM0tCR2c9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--aa3058f71f84586961058cb6b53fe58676c74a98/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%203.0-%20From%20Products%20to%20Customers%20to%20the%20Human%20Spirit.jpg)
208 pages • first pub 2007 (editions)
ISBN/UID: None
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that ...