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246 pages • first pub 2011 (editions)
ISBN/UID: 9780393341812
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 23 July 2012
Description
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturist...
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246 pages • first pub 2011 (editions)
ISBN/UID: 9780393341812
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 23 July 2012
Description
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturist...