Scan barcode
214 pages • missing pub info (editions)
ISBN/UID: 9781680830569
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 30 October 2015
Description
Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chie...
Community Reviews
Content Warnings
214 pages • missing pub info (editions)
ISBN/UID: 9781680830569
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 30 October 2015
Description
Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chie...
Community Reviews
Content Warnings