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![Business Marketing Course 2e by Lars-Erik Gadde, Håkan Håkansson, David Ford](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOWU5aFE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--58fd22f5ed87b46f19d4675f5c70114145c6b922/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Business%20Marketing%20Course%202e.jpg)
271 pages • missing pub info (editions)
ISBN/UID: 9780470034507
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 October 2006
Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...
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![Business Marketing Course 2e by Lars-Erik Gadde, Håkan Håkansson, David Ford](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOWU5aFE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--58fd22f5ed87b46f19d4675f5c70114145c6b922/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Business%20Marketing%20Course%202e.jpg)
271 pages • missing pub info (editions)
ISBN/UID: 9780470034507
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 October 2006
Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...