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Pink Globalization: Hello Kitty's Trek Across the Pacific by Christine R. Yano

Pink Globalization: Hello Kitty's Trek Across the Pacific

Christine R. Yano

322 pages first pub 2013 (editions)

nonfiction sociology challenging informative medium-paced
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Description

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spr...

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