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275 pages • first pub 2004 (editions)
ISBN/UID: 9780195168723
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 13 January 2005
Description
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the s...
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275 pages • first pub 2004 (editions)
ISBN/UID: 9780195168723
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 13 January 2005
Description
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the s...
Community Reviews
Content Warnings