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![Essentials of Health Care Marketing, Fifth Edition by Eric N. Berkowitz](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCTXFwcWdRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--9274dd56fba891005d3639a543d7cd84138be7a9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Essentials%20of%20Health%20Care%20Marketing.jpg)
600 pages • first pub 1995 (editions)
ISBN/UID: 9781284200157
Format: Hardcover
Language: English
Publisher: Jones & Bartlett Publishers
Publication date: 29 March 2021
Description
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to me...
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![Essentials of Health Care Marketing, Fifth Edition by Eric N. Berkowitz](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCTXFwcWdRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--9274dd56fba891005d3639a543d7cd84138be7a9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Essentials%20of%20Health%20Care%20Marketing.jpg)
600 pages • first pub 1995 (editions)
ISBN/UID: 9781284200157
Format: Hardcover
Language: English
Publisher: Jones & Bartlett Publishers
Publication date: 29 March 2021
Description
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to me...