Scientific Advertising by Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

90 pages first pub 1923 (editions)

nonfiction business informative medium-paced
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Description

Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to ...

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3.79
based on 28 reviews

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informative: 100%

inspiring: 20%


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