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306 pages • missing pub info (editions)
ISBN/UID: 9781138056251
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 April 2018
Description
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Through...
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Content Warnings
306 pages • missing pub info (editions)
ISBN/UID: 9781138056251
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 April 2018
Description
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Through...
Community Reviews
Content Warnings