Channel Champions: How Leading Companies Build New Strategies to Serve Customers by Evan Hirsh, Steven Wheeler

Channel Champions: How Leading Companies Build New Strategies to Serve Customers

J-B Bah Strategy & Business

Evan Hirsh, Steven Wheeler

256 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new ...

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