The On Demand Brand: 10 Rules For Digital Marketing Success In An Anytime, Everywhere World by Rick Mathieson

The On Demand Brand: 10 Rules For Digital Marketing Success In An Anytime, Everywhere World

Rick Mathieson

304 pages • first pub 2010 (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means sayin...

Read more

Community Reviews

Loading...

Content Warnings

Loading...