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92 pages • first pub 1923 (editions)
ISBN/UID: 9781605200453
Format: Paperback
Language: English
Publisher: Cosimo Classics
Publication date: 06 December 2007
Description
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficac...
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92 pages • first pub 1923 (editions)
ISBN/UID: 9781605200453
Format: Paperback
Language: English
Publisher: Cosimo Classics
Publication date: 06 December 2007
Description
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficac...
Community Reviews
Content Warnings