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240 pages • first pub 2015 (editions)
ISBN/UID: 9780804791489
Format: Hardcover
Language: English
Publisher: Stanford Business Books
Publication date: 06 January 2016
Description
As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 b...
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240 pages • first pub 2015 (editions)
ISBN/UID: 9780804791489
Format: Hardcover
Language: English
Publisher: Stanford Business Books
Publication date: 06 January 2016
Description
As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 b...
Community Reviews
Content Warnings