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187 pages • missing pub info (editions)
ISBN/UID: 9780787983093
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 January 2006
Description
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability a...
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Content Warnings
187 pages • missing pub info (editions)
ISBN/UID: 9780787983093
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 January 2006
Description
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability a...
Community Reviews
Content Warnings