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![Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality by Jörg Stolz, Jean-Claude Usunier](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCR2lBd2dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--4ee9d9de92820882d47a4871e7d265f5845e5c6c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Religions%20as%20Brands-%20New%20Perspectives%20on%20the%20Marketization%20of%20Religion%20and%20Spirituality.jpg)
224 pages • missing pub info (editions)
ISBN/UID: 9781409467571
Format: Digital
Language: English
Publisher: Ashgate
Publication date: Not specified
Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recogniza...
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![Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality by Jörg Stolz, Jean-Claude Usunier](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCR2lBd2dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--4ee9d9de92820882d47a4871e7d265f5845e5c6c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Religions%20as%20Brands-%20New%20Perspectives%20on%20the%20Marketization%20of%20Religion%20and%20Spirituality.jpg)
224 pages • missing pub info (editions)
ISBN/UID: 9781409467571
Format: Digital
Language: English
Publisher: Ashgate
Publication date: Not specified
Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recogniza...