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![Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeW9LZGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--64a7e0b55494f223be992fee3a1b031b2fffa232/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Sway-%20The%20Irresistible%20Pull%20of%20Irrational%20Behavior.jpg)
206 pages • first pub 2008 (editions)
ISBN/UID: 9780385530606
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: 02 June 2009
Description
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we li...
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![Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeW9LZGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--64a7e0b55494f223be992fee3a1b031b2fffa232/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Sway-%20The%20Irresistible%20Pull%20of%20Irrational%20Behavior.jpg)
206 pages • first pub 2008 (editions)
ISBN/UID: 9780385530606
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: 02 June 2009
Description
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we li...