Packaging the Brand: The Relationship Between Packaging Design and Brand Identity by Gavin Ambrose, Paul Harris
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

Gavin Ambrose, Paul Harris

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

Gavin Ambrose, Paul Harris

208 pages first pub 2011 (editions)

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Description

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece ...

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