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
100 pages • missing pub info (editions)
ISBN/UID: 9783838338958
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 22 June 2010
Description
An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to recognise the influence that employees have in...
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
100 pages • missing pub info (editions)
ISBN/UID: 9783838338958
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 22 June 2010
Description
An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to recognise the influence that employees have in...