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
154 pages • missing pub info (editions)
ISBN/UID: 9780974452302
Format: Paperback
Language: English
Publisher: Alan/Anthony, Incorporated
Publication date: 08 December 2006
Description
A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and se...
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
154 pages • missing pub info (editions)
ISBN/UID: 9780974452302
Format: Paperback
Language: English
Publisher: Alan/Anthony, Incorporated
Publication date: 08 December 2006
Description
A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and se...