Frugal Innovation: How to do more with less by Jaideep Prabhu, Navi Radjou, The Economist

Frugal Innovation: How to do more with less

Jaideep Prabhu, Navi Radjou, The Economist

272 pages • first pub 2015 (editions)

nonfiction business informative slow-paced
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Winner of the CMI Management Book of the Year 2016Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to co...

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