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The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies by Stewart Ross

The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

Stewart Ross

175 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing manag...

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