Analytics for Customer Insights: A Non-Technical Introduction by Chuck Chakrapani

Analytics for Customer Insights: A Non-Technical Introduction

Chuck Chakrapani

108 pages missing pub info (editions)

informative lighthearted slow-paced
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This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: *...

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