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Routledge Handbook of Sports Marketing by

Routledge Handbook of Sports Marketing

Foundations of Sport Management

832 pages missing pub info (editions)

nonfiction business economics sports adventurous challenging informative medium-paced
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Description

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routle...

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