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216 pages • first pub 2014 (editions)
ISBN/UID: 9780730309642
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 18 May 2015
Description
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies...
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216 pages • first pub 2014 (editions)
ISBN/UID: 9780730309642
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 18 May 2015
Description
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies...