The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel B. Rasmussen

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Christian Madsbjerg, Mikkel B. Rasmussen

224 pages • first pub 2014 (editions)

nonfiction business design psychology challenging informative slow-paced
Powered by AI (Beta)
Loading...

Description

Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the “soft” factors that influence how people buy and consume ideas and products. Drawn from the authors’ work with compa...

Read more

Community Reviews

Loading...

Content Warnings

Loading...