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![Strategy Maps: Converting Intangible Assets Into Tangible Outcomes by Robert S. Kaplan, David P. Norton](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOHJzdXc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--950bf1cc31dc58c67f2a5bbeffadeacf673444db/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Strategy%20Maps-%20Converting%20Intangible%20Assets%20Into%20Tangible%20Outcomes.jpg)
480 pages • first pub 2003 (editions)
ISBN/UID: 9781591391340
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2004
Description
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relat...
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![Strategy Maps: Converting Intangible Assets Into Tangible Outcomes by Robert S. Kaplan, David P. Norton](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOHJzdXc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--950bf1cc31dc58c67f2a5bbeffadeacf673444db/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Strategy%20Maps-%20Converting%20Intangible%20Assets%20Into%20Tangible%20Outcomes.jpg)
480 pages • first pub 2003 (editions)
ISBN/UID: 9781591391340
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 February 2004
Description
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relat...