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327 pages • missing pub info (editions)
ISBN/UID: 9780765624185
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 28 February 2010
Description
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information...
Community Reviews
Content Warnings
327 pages • missing pub info (editions)
ISBN/UID: 9780765624185
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 28 February 2010
Description
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information...
Community Reviews
Content Warnings