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![Virtual Social Identity and Consumer Behavior by Michael R. Solomon, Natalie T. Wood](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNE82MVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a405f8d07fb5a7e4d6eebf77ff7dc69b057c2d09/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Virtual%20Social%20Identity%20and%20Consumer%20Behavior.jpg)
230 pages • missing pub info (editions)
ISBN/UID: 9780765623966
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 September 2010
Description
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worl...
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![Virtual Social Identity and Consumer Behavior by Michael R. Solomon, Natalie T. Wood](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNE82MVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a405f8d07fb5a7e4d6eebf77ff7dc69b057c2d09/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Virtual%20Social%20Identity%20and%20Consumer%20Behavior.jpg)
230 pages • missing pub info (editions)
ISBN/UID: 9780765623966
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 September 2010
Description
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worl...