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![The Play Theory of Mass Communication by William Stephenson](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNVZXdVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b5adc58dd4e52d1ed31aaa39adb22091f28bd6c8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Play%20Theory%20of%20Mass%20Communication.jpg)
225 pages • first pub 1987 (editions)
ISBN/UID: 9780887387050
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 February 1987
Description
The literature on mass communication is now dominated by objective sociological approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a subjective and psychological approach to the study of...
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![The Play Theory of Mass Communication by William Stephenson](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNVZXdVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b5adc58dd4e52d1ed31aaa39adb22091f28bd6c8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Play%20Theory%20of%20Mass%20Communication.jpg)
225 pages • first pub 1987 (editions)
ISBN/UID: 9780887387050
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 01 February 1987
Description
The literature on mass communication is now dominated by objective sociological approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a subjective and psychological approach to the study of...