Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Paul Johnston, Stacey Danheiser, Simon Kelly

Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

Paul Johnston, Stacey Danheiser, Simon Kelly

264 pages • first pub 2020 (editions)

informative medium-paced
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"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out...

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