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Stephan Dahl, Lynne Eagle, Barbara Czarnecka
402 pages • missing pub info (editions)
ISBN/UID: 9780429447044
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 25 September 2020
Description
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communica...
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—
Stephan Dahl, Lynne Eagle, Barbara Czarnecka
402 pages • missing pub info (editions)
ISBN/UID: 9780429447044
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 25 September 2020
Description
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communica...