Scan barcode
—
Eugene M. Schwartz
236 pages • first pub 1966 (editions)
ISBN/UID: 9780932648549
Format: Hardcover
Language: English
Publisher: Boardroom Books
Publication date: Not specified
Description
Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.This is not a book just for copywriters and other advertising experts but a book...
Community Reviews
Content Warnings
—
Eugene M. Schwartz
236 pages • first pub 1966 (editions)
ISBN/UID: 9780932648549
Format: Hardcover
Language: English
Publisher: Boardroom Books
Publication date: Not specified
Description
Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.This is not a book just for copywriters and other advertising experts but a book...
Community Reviews
Content Warnings