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![The Story Factor by Annette Simmons, Doug Lipman](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQTFjd3dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--af44c1a157d885f3c59421e865ef3c21d1c4a71b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Story%20Factor.jpg)
320 pages • first pub 2000 (editions)
ISBN/UID: 9780465078073
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 01 November 2000
Description
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, f...
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![The Story Factor by Annette Simmons, Doug Lipman](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQTFjd3dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--af44c1a157d885f3c59421e865ef3c21d1c4a71b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Story%20Factor.jpg)
320 pages • first pub 2000 (editions)
ISBN/UID: 9780465078073
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 01 November 2000
Description
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, f...