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
288 pages • first pub 2021 (editions)
ISBN/UID: 9781264266791
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 12 October 2021
Description
Search outside your own lens/bias/routine/history to target ideal customers.Attract the interest and attention of new leads by learning more about them authentically.Develop products and services suited to these customers.Sell through a trusted re...
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
288 pages • first pub 2021 (editions)
ISBN/UID: 9781264266791
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 12 October 2021
Description
Search outside your own lens/bias/routine/history to target ideal customers.Attract the interest and attention of new leads by learning more about them authentically.Develop products and services suited to these customers.Sell through a trusted re...