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296 pages • first pub 2008 (editions)
ISBN/UID: 9781936572519
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Publication date: 01 January 2018
Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing so...
Community Reviews
Content Warnings
296 pages • first pub 2008 (editions)
ISBN/UID: 9781936572519
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Publication date: 01 January 2018
Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing so...
Community Reviews
Content Warnings