The Second Curve: Radical Strategies for Managing Change by Ian Morrison
The Second Curve: Radical Strategies for Managing Change

Ian Morrison

The Second Curve: Radical Strategies for Managing Change

Ian Morrison

missing page info Add in missing page information first pub 1996 (editions)

informative reflective medium-paced
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In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is simple: you must ride the first curve -- a company's traditional business carried out in a familiar cor...

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