Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Joan Magretta

256 pages • first pub 2011 (editions)

nonfiction business informative medium-paced
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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while eve...

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